Top 5 Beauty Retail Apps in Ukraine: Q1 2023 Performance

In the first quarter of 2023, the top 5 beauty retail apps in Ukraine showed varied performance across downloads, active users, and revenue. Here's a detailed look at how each app fared.

Notino: profumi e cosmetici experienced significant growth in both downloads and active users. Weekly downloads saw a peak of approximately 16.2K in the final week of March, starting from 3.1K at the end of December. Active users also increased, reaching around 35.1K in the last week of March, up from 15.5K in late December.

IPSY: Personalized Beauty had a more modest performance. Weekly downloads peaked at 636 in the week of February 20, while active users saw a high of 757 during the same period. The numbers fluctuated, ending the quarter with 80 downloads and 569 active users in the last week of March.

Nykaa – Makeup/Beauty Shopping had a slow start with minimal downloads initially but saw a significant spike to 774 in the final week of March. Active users remained relatively stable, ranging from 760 to 905 throughout the quarter, with a notable increase to 1.4K at the end of March.

Perfumerías DRUNI maintained a steady but low download rate, peaking at 36 in mid-January. Active users showed a slight increase, reaching 161 in late February from 99 at the end of December.

Superdrug - Beauty and Health had the lowest activity among the top 5. Downloads peaked at 29 in late January, and active users were minimal, with only 22 recorded at the end of January.

These insights are based on data from Sensor Tower, where more detailed information can be found.